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ADE 2017: Newly announced in-stores and pop-ups at ADE Playground


Beyond the conference and out in wider Amsterdam, the ADE effect will be present amongst the stores that line the city’s streets.

Let's  focus on ADE Playground's pop-up route. Stores, hotels and bars will embrace dance music culture for five days, offering exclusive offers alongside artists and more so that you won’t feel too far away from the action.

So that you won’t miss on what’s on offer, here are some highlighted pop-ups and in-store events for you to put your in schedule. If you plan on visiting ADE’s Festival or Playground make sure to grab the annual ADE Card, which gives you tons of advantages instantly.

Oz., Oudezijds Achterburgwal 66
19-21 October | 6 PM - 8 PM | RSVP (Limited capacity. Check the access info on the website)

For the fifth year in a row, the KOMPAKT Pop Up Store finds its temporary home at Oz.! The famous German label brings its finest selection of vinyl fresh from their legendary record store in Cologne. Enjoy music & drinks, shop great records and items, meet the KOMPAKT crew, chill out and finally dance to the crazy basement DJ showcases on Thursday, Friday and Saturday from 6 to 8 PM. 

Mary Go Wild Basement, Zeedijk 40
19-21 October 2PM – 8PM | Free entrance (limited capacity)

Once the industry secret of the festival, the Mary Go Wild in-store raves have now become a thing of legend. Alongside a finely curated assortment of music –related books, the Mary Go Wild crew converts the basement of the infamous San Francisco Bar into an intimate rave venue, where in the past the likes of Joris Voorn, Dano, Steve Rachmad, DJ Pierre and so many more have played to but a hand-full of people. DJs aren’t announced till an hour before the performance, and expect queues to get in. 

InDeep’n’Dance, Rozengracht 60
18-22 October | Free entrance

The intimate instore performances at InDeep’n’Dance have become a Playground classic. Expect label showcases by Riot Recordings, Patent Skillz Records, Dots, Loose Records and many more presenting tons of DJ-sets alongside network meetings to connect with likeminded music lovers. Bring the ADE Card to get free goodies and discounts on merch!

Urbanears Hideout, Rokin 75-VI
19-21 October | Free entrance

Every day the Urbanears Hideout will play host to a pop-up record store in collaboration with the legendary Rotterdam stronghold, Clone Records. Drop by and get your daily fix of vinyl with a range of records charted and handpicked by some of the best underground DJ’s out there.

Additional info: